PRofit Optimizing Search Engine ADvertising – determine optimal bids in search engine advertising
PROSAD was voted one of three finalists in the Gary L. Lilien ISMS-MSI Practice Prize Competition with jury members from New York University (NYU) and Harvard University.
Are you considering using search engine advertising to drive traffic to your website? This website will help you calculate optimal bids that maximize your profit from each single keyword in your search engine advertising (SEA) campaign. PROSAD is free of charge, without any obligations and the results are displayed instantly. Please enter all values below using the sliders and hit “calculate”.
Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.